LOVERS ENJOY GOOD WINE WHILE ENSURING CONTINUED QUALITY
People who love Margaret River’s premium wines can now become an official ‘Margaret River Lover’.
‘Margaret River Lovers’ is a new consumer-based membership initiative of the Margaret River Wine Industry Association, and is aimed at promoting the region’s fine wines and other attractions.
For $30, ‘Lovers’ will receive a bottle of Margaret River fine wine and monthly exclusive offers from Margaret River wineries, amongst other benefits which will grow with time.
‘Margaret River Lovers’ will learn more about premium wine production, while being encouraged to visit the region to sample the wines directly from the cellar door.
Association president Ron Fraser said the marketing initiative was developed in-house and would promote Margaret River’s reputation to a wider audience while the funds generated would assist continued wine quality.
“Promoting the region and its wineries collectively will be more effective at educating people about Margaret River’s wines than individuals trying to reach interested wine consumers,” Mr Fraser said.
“Money raised through ‘Margaret River Lovers’ will be used by the Association to fund ongoing projects such as environmental research, sustainable viticulture, education & training and more.
“By becoming a Margaret River Lover, the consumer will feel that they have a connection to the region, even if they don’t live here.”
“I’m sure one bottle will be enough to convince people to try more Margaret River wines, and with more than 130 wine producers, a ‘Lover’ will never tire of sampling something new.”
To become a ‘Margaret River Lover’, pick up a flyer through Margaret River cellar doors, contact the Association on 9757 9330 or go online at www.margaretriverwine.org.au/lovers.html
