At the Commonwealth Bank 2005 Margaret River Wine Show Exhibitor Tasting, Chairman of Judges Brian Croser highlighted the need for Margaret River, as a region, to pressure the Australian wine industry to keep our fine wines in the spotlight.
To promote Margaret River as a region and to reinforce the value of Brand Margaret River, the Association created the Margaret River Precinct.
Wineries promoted individual brands under the umbrella of the Margaret River Wine Region.
The stand participants were;
MARGARET RIVER VARIETAL BAR
The Margaret River Precinct features a Varietal Bar, concentrating on Cabernet Sauvignon and Chardonnay - two varieties that Margaret River does exceptionally well. Participants in the Varietal Bar are;
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The Precinct used the new Margaret River Wine regional brand, developed by the Association. Designed by First Nature, it had to be plain not to detract from wineries' individual brands but eye-catching to draw attention to Margaret River.
Two famous faces, former West Australian and Prime Minister Bob Hawke and wife Blanche, accepted an invitation from the MRWIA to visit the Precinct for a taste.
Thanks to 2UE for its week long radio promotion of Margaret River wine region. Thanks also to the following;
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Some photos of the Margaret River Precinct...
