Using the web in your wine business
Forum 1 - Great Southern / Pemberton
Forum 2 - Dunsborough & Margaret River
FORUM 2 - DUNSBOROUGH & MARGARET RIVER AUGUST 2010
WHO SHOULD ATTEND?
Those who have a website and want to maximise the use of online resources to target customers.
TOPICS
The web, ecommerce, social network media and the law
- Regulations you need to comply with when undertaking e-commerce and e-marketing activities specific to Australia
- liquor licensing
- intellectual property and trademark disputes
Develop an e-marketing plan
- What are the key components of an e-marketing plan and what benefits can such a plan deliver to your business
- Develop your e-marketing plan to improve existing customer relationships, attract new customers and boost sales
Email marketing and database collection
- What does it entail
- How do I collect a database
- Issues and spam
- Capturing attention
- Taking the next step
- Distribution networks
TIME: 8.30am to 12.30pm.
VENUE |
Date |
Australis Resort, Margaret River |
16 August |
Wyndam Resort, Dunsborough |
17 August |
COST: $30 inc GST for MRWIA members and $50 inc GST for non members (please note that lunch is not included, tea and coffee will be provided). This program is subsidised by the Federal Governments Small Business Online Program.
Click to download registration form.
FORUM 1 - PEMBERTON SEPTEMBER 2010
WHAT IS IT?
The forum is dedicated to assisting grape growers and wine producers develop their capabilities in utilising eCommerce and eMarketing on the web. In the challenging times that the wine industry finds itself, better utilisation of the web provides realisable opportunities for many in the wine industry.
WHO SHOULD ATTEND?
Those who are new to the internet or the wine industry and those who want or who want to learn more about using online web presence to target customers to sell wine online.
TOPICS
Planning for web media and eCommerce
- What to consider when setting up e-commerce systems in your wine business
- Identifying web and eCommerce opportunities
- Making an e-commerce site easy to use
- Implementing e-commerce
Creating an online cellar door & Accepting online payments
- Identifying the key issues to consider when creating an online shop
- How to create an online store
- Setting up EFTPOS and credit card facilities
- How online payments work and how to set up a payment facility
- understanding technology requirements
Fulfilling customer orders
- Identifying the main issues to consider when delivering products to online customers once a purchase has been made
- Return policies
- Distribution networks
Email marketing and database collection
- What does it entail
- How do I collect a database
- Issues and spam
- Capturing attention
- Taking the next step
TIME: 9.45am to 3.00pm.
VENUE |
Date |
Pemberton Sports Club, 1 Club Road, Pemberton |
7 September 2010 |
COST: $50 includes GST. Please note this programme is partly subsidised by the Federal Government’s Small Business Online Programme but a small charge is raised to cover meal and venue costs.
