Using new web media in your wine business
WHO SHOULD ATTEND?
Those who want to extend the use of internet resources to drive sales and marketing and engage your customers.
TOPICS
Google and wine: Search engine optimisation and pay per click advertising
• Learn how to use search engine optimisation to improve your website's ranking on search engine results pages.
• How to use pay per click so that users will click through to your website when they seek your products online
Web 2.0: a guide for wine business
• How you can make the most of the changing internet to benefit your business using social network media (QR codes, Facebook, twitter, Flickr, and others)
• Converting users to customers
• Your brand on the internet; control and compromise
• Consumer Marketing On-line:
• Talking direct to your customers
• The long tail as it applies to wine
• Doing It! – energy requirement
• Building a relationship
Online networking
• How to use online networking to develop your business
• Forums and chat
• Social network community sites
E-marketplaces, online auctions and exchanges for wine
• Understand what e-marketplaces are and decide if they are appropriate for your wine business
VENUE |
DATE |
TIME |
| Wyndham Resort, Dunsborough | 8 November | 9am - 12.30pm |
Australis Resort, Margaret River |
9 November |
9am - 12.30pm |
COST: Members $30 inc GST, Non Members $50 inc GST (please note that lunch is not included, tea and coffee will be provided).
This program is subsidised by the Federal Governments Small Business Online Program.Click to download registration form.
